Timeless Tote

The “Timeless Tote” is a capstone project I developed at M.M.LaFleur, a women’s workwear brand in New York City, featuring a hypothetical product launch for winter 2025. I designed a comprehensive marketing plan tailored to professional women, focusing on both creative direction and strategic execution.

My process included defining the target audience, conducting competitive research, and developing mood boards, creative concepts, and graphics. I also managed budgeting, e-commerce planning, and timeline development, and crafted an influencer and social media strategy. Presenting this project to the New York team allowed me to demonstrate my strengths in marketing, branding, design, art direction, and event planning, while gaining hands-on experience in launching a fashion product.This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.