Gulp Hablo Campaign

Designed for Gulp Hablo’s Instagram, this poster series is inspired by the vibrant natural wine culture I experienced during my travels in Europe, especially in Copenhagen. Through my personal experiences visiting natural wine bars, I immersed myself in the atmosphere-observing the laughter, smiles, friendships, and love that naturally form around shared glasses. These moments of connection and joy were an essential part of my research and planning, helping me capture the spirit of the community.

Each design channels the creativity, freshness, and energy of summer sunsets, nature, and togetherness. Drawing from my own photography, curated imagery, and the playful essence of orange wine culture, these posters celebrate not only the drink but the meaningful experiences and bonds that come with it.