ABBA Campaign

The ABBA Campaign is a project I developed for my Visual Design Course, inspired by my lifelong love for ABBA’s music, the vibrant disco era, and the nostalgic charm of “Mamma Mia.” This series showcases my strengths in photography, mood boarding, styling, and creative poster design, blending mixed media with digital techniques.

I crafted each poster by combining original photography with collage elements-using jewelry sourced from Goodwill and fabric repurposed from old clothing-and then refined the designs in Adobe Illustrator and Photoshop. The result is a visually cohesive collection that captures the energy and style of ABBA and the era they represent, demonstrating my ability to merge traditional and digital media for unique, memorable visuals.